Empowering Fashion with Rabia Sheikh and the Core & Co


Rabia Sheikh, a seasoned fashion consultant and entrepreneur, is the driving force behind The Core & Co, a dynamic fashion consultancy based in the United Arab Emirates. With a passion for luxury brands and a keen eye for style, Rabia has carved a niche for herself in the competitive world of fashion. Let’s learn more about Rabia Sheikh and her company, The Core & Co.

Rabia Sheikh: A Fashion Maven

Rabia’s journey in the fashion industry began with a strong educational foundation. She pursued a Master’s in Information Technology, specializing in a mix of business administration and IT, from Bahauddin Zakariya University, where she graduated with first-division honors. She completed a course in Luxury Brand Management from FAD Dubai, earning an impressive grade of A.

The Core & Co: Redefining Fashion Consultancy

Established in August 2016, The Core & Co has become a prominent name in the realm of fashion consultancy. The company provides a comprehensive platform for regional talent, offering A to Z services in brand management, marketing, visual and creative direction for shoots and videography, company profiling, social media management, brand distribution, and fashion shows.

Services Offered by the Core & Co:

  1. Brand Management: The Core & Co offers strategic brand management services, helping brands establish their identity and reach their target audience effectively.
  2. Marketing: From digital marketing to traditional advertising, The Core & Co devises innovative marketing strategies to elevate brand visibility and engagement.
  3. Visual and Creative Direction: With a keen eye for aesthetics, Rabia Sheikh and her team provide creative direction for photoshoots and videography, ensuring that each brand’s vision is brought to life effectively.
  1. Social Media Management: In the age of social media, The Core & Co specializes in managing and curating engaging content across various platforms, enhancing brand presence and engagement.

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  1. Brand Distribution: The Core & Co facilitates brand distribution, ensuring that brands reach their target markets through strategic partnerships and collaborations.

Current Clients and Achievements:

The Core & Co boasts an impressive portfolio of clients, including renowned luxury brands and emerging talents. Some of their current clients include:

  • Velvety Couture
  • Euphoria
  • Minutiae
  • Viabesco
  • Mannequin
  • YSR
  • Sumaya Abdulrazak
  • Mintsa Handbags
  • La Foi Perfumes

Moreover, The Core & Co has achieved milestones by collaborating with esteemed brands like Marmar Halim, Zeena Zaki, Poca and Poca, Beyanki Fashion, N.27, Chique la Boutique Abu Dhabi, and Gem Luxury Boutique Abu Dhabi and Yas Mall.

Expanding Horizons:

The Core & Co’s success extends beyond consultancy services. Currently, the company is displaying brands under its umbrella at premium stores like Saks Bahrain, Voguish Boutique, Galleries Lafayette, and House of Fraser ME, providing these brands with invaluable exposure to discerning customers.

In conclusion, Rabia Sheikh and The Core & Co are instrumental in shaping the fashion landscape in the UAE and beyond. With a commitment to excellence and a passion for fashion, Rabia continues to empower brands and talent, cementing her legacy as a leader in the industry.


1. What services does The Core & Co offer?

The Core & Co provides brand management, marketing, visual direction, social media management, and brand distribution services.

2. Who are some of The Core & Co’s current clients?

Current clients include Velvety Couture, Euphoria, Minutiae, Viabesco, Mannequin, YSR, and others.

3. Where are The Core & Co’s brands displayed?

Brands are showcased at premium stores like Saks Bahrain, Voguish Boutique, Galleries Lafayette, and House of Fraser ME.

4. What achievements has The Core & Co attained?

The Core & Co has collaborated with brands like Marmar Halim, Zeena Zaki, Poca and Poca, and has showcased at Gem Luxury Boutique Abu Dhabi.

5. How can I contact The Core & Co for fashion consultancy?

You can reach out to The Core & Co through their website or social media channels for inquiries and consultations.

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