All you need to know about U by Emaar Loyalty Program

Information

The “U by Emaar” program was launched by the Emaar hospitality group. It is one of the most diverse programs in the UAE.

U by Emaar offers membership cards for lifestyle, shopping, travel, and other benefits.

Using the “U by Emaar” membership card earns “U points” that can be redeemed for various lifestyle privileges and rewards.

The luxury hotel group offers options ideal for business, leisure, and group travelers. With U by Emaar, guests can access diverse brands within the Emaar portfolio, earning U points for memorable experiences.

In this blog, we will talk about how to register for the program and collect U points. We will also discuss how to redeem U by Emaar points.

Eligibility for the program

U by Emaar program is open to all UAE residents of legal age. Join to access exclusive benefits and earn U points for rewards.

Who is Emaar?

Who is Emaar?

Emaar Properties, based in the UAE, is a major real estate developer known for its iconic projects worldwide.

They are known as one of the world’s most esteemed real estate developers and have a net asset value of 138.1 billion AED (37.6 billion USD)*.

The founder of the company, Mohammed Alabbar, established it in 1997. In addition to residential and property development, they operate in retail, shopping malls, and leisure sectors

They operate worldwide and have notable projects in Dubai, Egypt, and Pakistan.

The tallest building, The Burj Khalifa, and the well-known Dubai Mall are projected by Emaar.

Another UAE-based real estate developer whose architectural designs are very popular is Muhammad Binghatti.

Membership Cards and their benefits

There are four levels of membership cards: black, silver, gold, and platinum. The discounts offered vary with each tier.

Black Tier

This tier is the first level of the program upon registration. You are upgraded to the next level when you earn 9,999 points. The features include:

  • 10% discount on partner restaurants
  • 10% discount on health facilities and partner resorts

Silver Tier

Customers are upgraded to this level automatically when they reach 10,000 points. The features include:

  • 20% discount on partner restaurants
  • Late hotel checkout until 4 pm
  • 25% discount on health facilities and partner resorts

Gold Tier

You can reach this level when you have earned 25,000 points. The features are:

  • 25% discount on partner restaurants
  • Late hotel checkout until 4 pm
  • Complimentary breakfast for two at partner hotels.
  • Upgrade hotel rooms
  • 50% discount on health facilities and partner resorts
  • Free soft drinks and popcorn at Reels Cinema when purchasing tickets.

Platinum Tier

This is the highest level which is achieved at 60,000 points. The features include:

  • 30% discount on partner restaurants
  • 10% discount and instant hotel booking
  • Late hotel checkout until 4 pm
  • Free upgrade to a suite when staying at La Vida or the address hotels
  • Access to club lounge at the guest house
  • Free transportation from Dubai airport
  • 50% discount on health facilities and partner resorts
  • Free soft drinks and popcorn at Reels Cinema when purchasing tickets.
  • 20% discount on membership at Arabian Ranches Golf Club and Dubai Polo & Equestrian Club for new subscribers.
  • 30% discount at Dubai Opera
  • Free Dubai Mall delivery services
  • 2% discount when purchasing a property from Emaar
  • Access to the Fashion showroom at Dubai Mall for two.

For Hotel Stays and More

As the main cardholder, you can use your U Points right away at various Emaar entities like Emaar Mall Group, Hospitality Group, or Entertainment Group. Each 10 U Points equals 1 AED.

You can redeem your U points instantly at:

Emaar Malls

  • The Dubai Mall
  • Marina Mall
  • Dubai Hills Mall

Emaar Entertainment Group

  • Kidzania
  • Reel Cinemas
  • Dubai underwater zoo and aquarium
  • VR park

The Emaar Hospitality Group

  • Address Dubai Mall
  • Address Boulevard
  • Dubai Polo & Equestrian Club
  • Arabian Ranches Golf Club

These are only some of the names, you can find more on their official website.

What are U points?

In addition to membership perks, U by Emaar offers U points. These points are earned for every AED spent on dining, stays, leisure, and more.

U by Emaar members earn 1 U point for every 1 AED spent on dining, relaxation, and more, redeemable for lifestyle, leisure, and entertainment benefits.

Spending at play areas and Rove hotels earns 2 AED = 1 U point.

How to Redeem U by Emaar points?

Customers can earn bonus points by booking wedding venues or hosting events at any of the participating hotels.

Find below the available options to redeem your U points:

1. Use them for an eligible hotel room stay by presenting your membership card during checkout.

2. Redeem them for an eligible food and beverage spend at participating restaurants by presenting your membership card before billing.

3. Use them for eligible spending at participating entertainment partner attractions by presenting your membership card at the point of sale.

4. Redeem them fully through online channels of Reel Cinemas (including mobile app), Dubai Ice Rink, and Dubai Aquarium & Underwater Zoo.

5. Utilize them for eligible spending at spas by presenting your membership card at the point of sale.The founder of the company, Mohammed Alabbar, established it in 1997. In addition to residential and property development, they operate in retail, shopping malls, and leisure sectors.The founder of the company, Mohammed Alabbar, established it in 1997. In addition to residential and property development, they operate in retail, shopping malls, and leisure sectors.

U points are valid for 24 months and then they expire.

You earn points every time you purchase your u by Emaar credit card.

Yes, it is owned by Emaar Properties.

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